The\n\u201cPr\u00e9mios Efic\u00e1cia\u201d are the only awards in Portugal that focus and reward the\njoint work of advertisers and their agencies based on the measured and proven\neffectiveness of their communication campaigns.<\/p>\n\n\n\n
The programme produced by Endemol<\/strong>, look for to find the most beautiful and personality hair in Portugal to be the next Pantene Ambassador. This year 2020 is the 16th edition of the awards, in which “Cabelo Pantene – O Sonho” has won two Effectiveness Awards with P&G \u2013 Carat: <\/strong><\/p>\n\n\n\n Gold at Health, Hygiene, Beauty and Home Care category <\/p>\n\n\n\n Bronze at Creative Use of Media category <\/p>\n\n\n\n After the success of the first edition, which had more than 6 thousand candidates, “Cabelo Pantene – O Sonho” returned on 2020 in Portugal at TVI. With Ana Sofia Martins and Lu\u00eds Borges leading the programme and the well-known judge: the photographer M\u00e1rio Pr\u00edncipe and hairstylist Mathieu Dubet. <\/p>\n\n\n\n <\/p>\n\n\n [cherry_row type=”full-width” bg_type=”none”] [cherry_row type=”full-width”] [\/cherry_col] [cherry_row type=”full-width” bg_type=”none”] [cherry_row type=”full-width”] Throughout\nfour episodes the audience were able to follow the events and challenges of the\n10 competitors that represent the diversity of hair in Portugal. The winner of\n“Cabelo Pantene – O Sonho” besides being the next Pantene Ambassador.<\/p>\n\n\n\n The format has been awarded<\/strong> for the contribution of communication to the achievement of the advertiser’s business objectives. <\/p>\n","protected":false},"excerpt":{"rendered":" The \u201cPr\u00e9mios Efic\u00e1cia\u201d are the only awards in Portugal that focus and reward the joint work of advertisers and their agencies based on the measured and proven effectiveness of their communication campaigns. The programme produced by Endemol, look for to find the most beautiful and personality hair in Portugal to be the next Pantene Ambassador. […]<\/p>\n","protected":false},"author":1,"featured_media":32019,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8,351,271],"tags":[],"class_list":["post-32018","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-noticias","category-news","category-uncategorized","post_format-post-format-image"],"acf":[],"yoast_head":"\n
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The format has been awarded for the contribution of communication to the achievement of the advertiser’s business objectives. <\/span><\/h3>\n<\/blockquote>\n
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