Synopsis

The contest that seeks the hair with the most personality in Portugal is back on TVI screens for its 5th edition, «Cabelo Pantene – The Competition»! This year the competition promises many new features and surprises. In 2023, the 12 competitors will face unimaginable challenges and are divided into three squads based on hair type: straight, wavy or curls. The program will be presented by actress, model and influencer Margarida Corceiro, and the mentors will be Luis Borges, Cifrão and Matilde Breyner. As in previous editions, the winner will receive a great prize: a contract with Pantene to be the next brand ambassador, worth €10,000, and the opportunity to belong to the TVI universe. The format promises to be successful again this season and continue to grow in the future.
​